In-depth look at Thai health and wellness trends...Hot busin
Jan 3, 2024 5:45:06 GMT
Post by account_disabled on Jan 3, 2024 5:45:06 GMT
Health & Wellness business is a business that is gaining strength both globally and in Thailand itself. The value of the health and wellness market in Thailand is very large, at approximately 1.5 trillion baht in 2019, accounting for 8% of Thai GDP. Moreover, it is likely to continue to grow from 4 megatrends in health, including entering society. Complete aging, more health-conscious behavior of consumers, increased rates of chronic non-communicable diseases. and supporting policies from the government .
This will create opportunities for the business WhatsApp Number List sector to follow the growing trend. SCB EIC surveyed Thai consumers in the area of health and wellness and found that After passing through the COVID-19 crisis Thai consumers are increasingly paying attention to their health. Greater attention to health will help promote increased use of health and wellness services, especially in the health and wellness business groups in the service and tourism sectors. Each business has a main customer base and the behavior of consumers is quite different. 5 health and wellness business groups in the areas of services and tourism that are gaining strength are: Healthy food business: This is a business that consumers of all genders and ages value and are ready to spend.
This is because more than 70% of consumers have food-choosing behavior. Both avoid eating certain types of food. and choose to eat healthy food most of the time. In addition, there are many consumers who are in the process of losing/controlling their weight. The health food group that consumers are interested in and continually purchase is in the health beverage group. General food groups but avoid certain types. Such as sweet-fatty-salty food. or carcinogens and the Organic food group, including milk, eggs, vegetables, fruits, and meat. Price, taste, convenience, and preference are considered main factors affecting the purchase of healthy food. Gen Z consumers search for health food information based on online reviews more than other groups.
This will create opportunities for the business WhatsApp Number List sector to follow the growing trend. SCB EIC surveyed Thai consumers in the area of health and wellness and found that After passing through the COVID-19 crisis Thai consumers are increasingly paying attention to their health. Greater attention to health will help promote increased use of health and wellness services, especially in the health and wellness business groups in the service and tourism sectors. Each business has a main customer base and the behavior of consumers is quite different. 5 health and wellness business groups in the areas of services and tourism that are gaining strength are: Healthy food business: This is a business that consumers of all genders and ages value and are ready to spend.
This is because more than 70% of consumers have food-choosing behavior. Both avoid eating certain types of food. and choose to eat healthy food most of the time. In addition, there are many consumers who are in the process of losing/controlling their weight. The health food group that consumers are interested in and continually purchase is in the health beverage group. General food groups but avoid certain types. Such as sweet-fatty-salty food. or carcinogens and the Organic food group, including milk, eggs, vegetables, fruits, and meat. Price, taste, convenience, and preference are considered main factors affecting the purchase of healthy food. Gen Z consumers search for health food information based on online reviews more than other groups.