Adidas puts Vicky Free at the helm of its global marketing
Jan 8, 2024 6:36:19 GMT
Post by account_disabled on Jan 8, 2024 6:36:19 GMT
Adidas has just announced the appointment of Vicky Free as the brand's new Senior Vice President Global Marketing. Free, who will take up her new position on January 4, will take over from Jocelyn Robiot, who left the three-striped brand a few months ago to head the Berlin startup Betterguards. In his new role, Free will be responsible for the global development and implementation of campaigns specifically aimed at the end consumer . And the commercial success of the Adidas brand will largely be in his hands. Free will report directly to Brian Grevy , who sits on the board of directors of Adidas AG as head of Global Brands.
The new global marketing manager for Adidas until now served as chief marketing officer of the Novant Health clinic network . And before joining this Phone Number List company, Ella Free, who has an MBA from Northwestern University's Kellogg School of Management, had also been professionally linked to big brands such as Walt Disney, McDonald's, Time Warner and Viacom. Free will join Adidas on June 4, 2021 Free will join Adidas at a particularly delicate time for the company , which has not been able to avoid the severe consequences emanating from the coronavirus .
During the first nine months of the year, the company's operating profit collapsed more than 78% to 526 million euros. And facing the fourth and final quarter of the year, Adidas estimates that its sales will contract by 5% as a result of retail restrictions. The tense economic situation within Adidas has pushed the company to cut its marketing investment. Between January and the end of September 2021, the brand invested 1.8 billion euros in marketing, 16.2% less than during the same period of the previous year.
The new global marketing manager for Adidas until now served as chief marketing officer of the Novant Health clinic network . And before joining this Phone Number List company, Ella Free, who has an MBA from Northwestern University's Kellogg School of Management, had also been professionally linked to big brands such as Walt Disney, McDonald's, Time Warner and Viacom. Free will join Adidas on June 4, 2021 Free will join Adidas at a particularly delicate time for the company , which has not been able to avoid the severe consequences emanating from the coronavirus .
During the first nine months of the year, the company's operating profit collapsed more than 78% to 526 million euros. And facing the fourth and final quarter of the year, Adidas estimates that its sales will contract by 5% as a result of retail restrictions. The tense economic situation within Adidas has pushed the company to cut its marketing investment. Between January and the end of September 2021, the brand invested 1.8 billion euros in marketing, 16.2% less than during the same period of the previous year.